Advertising is all about persuasion. Marketers want to grab attention, inspire desire, and get people to act. Advertisers use rational, emotive, and fallacious methods to do this. Although fallacies are…
Being in a position of authority is only one aspect of leadership; another is motivating, empowering, and directing people to accomplish a shared goal. Influential leaders are distinguished by the…
Effective leadership is becoming a vital requirement rather than a desired quality in a world that is becoming more complicated and dynamic. It is the energy that drives businesses ahead,…
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